Emr Innovations

Case 3 EMR Innovations Table of Contents Executive summary3 Introduction& problem /issues identification4 EMR’s product and how is attempting to market4 External Analysis6 Opportunities6 RV industry6 RV culture6 Threats7 Competitors7 Analysis and recode current situation8 Internal analysis8 RVs internal weakness and strength8 EMR Innovations internal weakness and strength9 Marketing Audit10 RV’s Current Marketing Strategy10 Main objective10 Main targets10 RV’s Problems11 Alternative Strategies12 Marketing and distribution of the lock- awn12Recommended Strategy13 Executive summary Reynolds are a young couple that transferred their interest over RV’s (recreational vehicles) into a profitable business. Their main objective was to be the â€Å" the supplier of innovative RV products†. Eric Reynolds came up with innovative product called â€Å"Lock-Awn Anti-Billowing Device† , he thought that this product would achieve their goal and repaired RV d eficiencies. They wanted to market their product through their own company †EMR Innovations† , so that they believed that they need to pecify various fields with different point ;product , customer, money , competitor and â€Å"Lock-Awn Anti-Billowing Device† marketing strategies . The report analysis involve the main external and internal factors that would influence their marketing strategy ( SWOT analysis ) . Then analysis the current RV’s strategies and how their plans detail with the marketing variables of product, price, place and promotion ( four Ps of marketing) which are used to attain the marketing plan’s objectives and overall strategies. There are three variables distribution channels ( direct and in direct ) according to their alternative strategy.Than recommended strategies. Introduction& problem /issues identification EMR’s product and how is attempting to market Eric Reynolds and Mary Reynolds are a young couple that transferre d their interest over RV’s (recreational vehicles) into a profitable business. In 1995, the Reynolds started an RV repair business , and by 1999 they open their own shop in Amana, Iowa , since the business became large. On 2002, their business had steadily grown . However, they aspired to be â€Å" the supplier of innovative RV products† . For that reason Eric Reynolds innovate an innovative products that helped or repaired RV deficiencies.They though that this innovative products, which called â€Å"Lock-Awn Anti-Billowing Device† for RV patio Awnings, may provide great potential for future investments. â€Å"Lock-Awn Anti-Billowing Device† would protect the internal lock awning mechanism from tear, and prevent it from billow in the wind, in order to reduce accident and increase the efficiency rate. Lock-Awn Anti-Billowing Device became so effective idea to the Reynolds that they invested $10,000 of their own money to develop a prototype, and they had as sistance and support from an industry research center.Since they wanted to market this product through a new company† EMR Innovations† , they need to analysis different filed with different point . The main five point in the case ( According to Reynolds view point ) are : 1. Product Eric and Mary were confident about their prototype product , they had a sure winner in the Lock-Awn, however they were unsure about it . 2. Customer They had potential customers who had seen the product as positive product, however they were unsure about other customers satisfaction. 3.Money They had no enough budget and financial analyses to entry market. 4. Competitors They afraid of a potential competitor selling same product, which decrease the product successful chance. 5. How they would market â€Å"Lock-Awn Anti-Billowing Device† They had no market analyses ( marketing strategy ) to verify their belief. To address this need, Reynolds need to become with key decisions that relate d to picking the main target markets, the position, pricing, promotion, and distribution channels, and then they need to analyze the financial implications of their decisions.The end result of decision , will be a marketing strategy which will effectively launch the Lock-Awn product and EMR Innovations. External Analysis This analysis consists of analyzing the external environment of the company (competitors, social, technological, regulations, etc. ). The purpose is to identify the key opportunities and threats in the environment. Opportunities RV industry RV vehicles (RVs) are recreational vehicles combining transportation and temporary living quarter for recreation, camping and travel. RVs started early 1900s when nature enthusiasts customized their vehicles.The RV industry flourished after the World War II. In 2000, RV industry consisted of 135 manufacturers and more than 200 suppliers of parts and services. RVs are divided into two categories (motorhomes and towables) and five classes ranging from affordable vehicle to normal people up to luxury one ($ 500,000). In 2002, about 7. 5 million households owned an RV in US and projected to reach 8. 5 million in 2010. This offers great opportunity for EMR innovations to succeed since the RVs exist in considerable number and will grow in the future. RV culture As noticed, RVs are popular and used a lot in US.There is almost one RV in every 12 households according to study conducted by University of Michigan in 2001. The study estimated that there are 30 million RV enthusiasts including households and renters. The retired couples represent the greatest segment of RV enthusiasts since they are free and want to see the rest of the country. They used RVs for traveling since it offers convenience, comfort and freedom to go anywhere and anytime without plan in advance. Some of them are full-time on the road roaming around the country and live in RV. Thus, they want their accommodations to be as comfortable as possible .Most of them are willing to spend their money on accessories like auxiliary fuel tank, power booster and etc. In fact, Richard Dahl, RV owner, manufactured a water filter for RV plumping systems and sold it for $30. Later, he sold 300 more items and established new business for himself. This shows RV owners are willing to accept new ideas which eventually help EMR innovation to succeed. Threats Competitors People created so many types of awning lock to overcome billowing problems. However, most of them are homemade and people reported that they easily damaged.There is one commercial product called â€Å"Awning Saver†. Eric and Merry examined the product and found that it would not be a threat to their product since the awning saver is difficult to operate and looks similar to the homemade one. Therefore, there is no obstacle for the EMR innovation to enter the market. To sum up, the external factors show no threat for EMR innovation to enter the market. Analysis and recode c urrent situation Internal analysis RVs internal weakness and strength Weakness : * Design flaws May decrease RV deficiencies Most RVs suffered from design Flaws on patio awnings, which consider as one of the basic equipment on virtually all RV’s . * The fundamental problem is awning billowing problem in manually operated awnings. Strength * Have flourishing business encourage investment safely * RV consisted of 135 RV manufactures and more than 200 suppliers of component parts and services . * RV had positive economic forecast , although they faced breakdown of RV ownership on 2001. * There was large motivation on their industry and had high rate of enthusiasts customized . In United State , there was a big interest in domestic ground travel * RVers were an adventuresome group have deep experience about what people want at traveling . * Their price was suitable for consumer from all standard of living. * Their prices are more affordable prices compared to competitors . EMR In novations internal weakness and strength Weakness : * Inactive side of the product : * High costs to produce, promote and distribute, their product. * EMR prototype is just an idea and not formulated into any type of industry organization. Most of RV’s people solve the patio awning problem by themselves. * Did not have a well marketing plan * No develop marketing or promotion strategies . * Reynolds Lack of knowledge to develop, sell , and manufacture a new product , since they did not attend college . * No enough money resources . * Have multitasks ( ex: Mary have to care about her 3 children and make bookkeeping for RV repair shop ) . strength : * Have an effective prototype products and ideas * Their products are good in appearance and design . * Easy to install . * Convenient in use and store. ease of operation compared with competitors. * Targets all segment. * Had support and consulting from an industry research center . * Were acquainted with RVs industry . * Had perso nal experience through their repair business. * Their work was flourished and their business had steadily grown . Marketing Audit RV’s Current Marketing Strategy Main objective The main objective of RV’s marketing strategy is to a attract the largest number of people of all ages, by providing their needs ,and satisfy all parties ( company and customer ), in order to achieve the customer values ( benefits and costs ) .As result they try to combined between transportation and temporary living quarters for camping , traveling ,and recreation . Main targets RV’s strategies are clearly directed to the main target , who is well defined , by providing different types of vehicles with different design and suitable prices according to the target level . * Main targets are : * Nature enthusiasts customized * Who have interest in domestic ground travel * Who tend to keep their vehicles for long time RV’s Problems †¢RV’s problems Symptoms problem Accordin g to 2001 survey data, the RV’s face breakdown of RV ownership, illustrated in Exhibit 2. it would be because of the design flaw ) . Current problem Most of RV’s owners focused on â€Å"awning billowing problem â€Å", where the company filed to come out with solution that fix the problem Potential problem May â€Å"awning billowing problem† will affect the economic forecast for the RV industry. This problem may be as opportunity to Reynolds or can be ignore it, since most of RV’s people solve the patio awning problem by themselves. †¢Marketing mix (Four P’s). * Product Vehicles that combined transportation and temporary living quarters for camping , recreation , and travel. It can be used by people of all ages and levels. * Enhance flexibility , convenience and freedom * Characterized by comfort, amenities and enjoyment during travel . * Place its available across United State ( for who have interest in domestic ground travel) * Promotion * Price Prices vary between types of vehicles, related to the options that product provide . Towables| Price | Include folding camping trailers| $5,000 – $10,000 | Truck campers, affixed to the bed or chassis of the truck | $10,500| Conventional travel trailers | $13,000| Fifth wheel trailers | $25,000 – $ 80,000|Motorhomes| Price| Class C | $ 35,000| Most luxurious Class A| Over $500,000| Alternative Strategies Marketing and distribution of the lock- awn Three viable distribution channels: * Mail order product: direct internet traffic to a Lock- Awn Web site. This will cost $ – 2000- $3000. * Workampers Group: indirect because dealers had option to sell the product. A one-time Ad cost $100 and 25% discount off the retail price * Distribution method: indirect because very difficult to get camping world to sell the Lock- Awn since it required strong sale record Advertisement to support selling effortHere are some ways of advertisement suggested by Mary: 1. Adverti se in Popular RV magazines; Motor Home & Trailer Life. Their circulation was 1. 5 million. A 1/3 page black & white 4 times would cost $ 25000. 2. Advertise in RV- related Web sites for minimal or no cost. 3. Develop Promotional brochures detailing for high quality- 4 color the printing cost about $1500 for $10000. 4. Promote and demonstrate the Lock – Awn at RV shows and rallies. Travels cost approximately $ 1800. 5. Ask RV trade publications to evaluate and feature the product in their column. 6. Generate discussion about the product in RV chat rooms. . Use the networking systems like RV clubs and forums to spread the information of the product. Recommended Strategy 1- It's recommended to adopt the free advertisement like RV- related Web sites, Ask RV trade publications by light column, RV clubs and RV chat rooms. 2- After one year they can advertise in costly because they have cash flow and can choose Promote and demonstrate the travels cost approximately $ 1800, Promotion al brochures detailing for high quality- 4 color the printing cost about $1500 for $10000 and Their circulation was 1. 5 million. A 1/3 page black ; white 4 times would cost $ 25000.

The Legacy Of Hip Hop And Rap, And Its Release Changed The...

The son of a professor raised in a middle-class suburb, Kanye West was never supposed to be a rapper. West was born in Atlanta, Georgia on June 8th divorced when he was three, he moved with his mother to Chicago. His mom worked as the chair of the English Department at the nearby Chicago State University, and Kanye grew up in relative comfort in a nicer suburb of Chicago. West became fascinated with music at a young age, eventually leading him to drop out of college to pursue it full time. His first two albums, The College Dropout and Late Registration established himself as a premier player in the rap game, as well as paved the way for his third album, Graduation. Released in September of 2007, Graduation was very well received by critics and the general public alike, but its importance goes much further than simply sounding appealing. Graduation epitomizes the changing landscape of hip-hop and rap, and its release changed the rap industry into what it is today. In the fall of 2002, Kanye West suffered a near-fatal car crash that would change his life forever. The crash left him with a shattered jaw that need to be wired shut, and a whole new perspective to work from. Prior to this, West had been trying for years to secure a rap contract, but labels refused to give him a chance. He had rose to prominence as a beat-maker, particularly through his work on Jay-Z’s most iconic album, The Blueprint, but many in the music industry did not believe heShow MoreRelatedEssay On Tupac1856 Words   |  8 Pages The genre of rap was born from a simple experiment. On an August night in 1973, Dj Kool Herc decided during his sister’s back to school party to extend an instrumental and start â€Å"MCing† or rapping over the music. (PBS) This genre like many before it produced controversy that skyrocketed it into fame and popularity. No artist experienced the rap life more than Tupac â€Å"2Pac† Shakur. Tupac a seven time Grammy nominee among 12 other nominations for major awards along with 5 awards won including an AmericanRead MoreThe And Cultural Impact Of Kanye West2388 Words   |  10 Pageslead to instant success. An artist must create a fan base, continuously release high-quality music, and have some social impact. Kanye West is one of the most influential artists of all time due to his musical variation, critically acclaimed awards, and cultural impact. When it comes to artists Kanye West is by far the most experimental with his work. Kanye west’s freshman album The College Dropout brought a new sound to the rap genre. Also, â€Å"He continued to move toward more maximalistic productionRead MoreTupac Shakur : Multi Platinum Selling Rapper And Rapper Shakur1550 Words   |  7 Pages Tupac Shakur Multi-Platinum selling rapper and actor Tupac Shakur was born on June 16, 1971 and died on September 13, 1996 at the young age of 25. His legacy lives on even 19 years past his death. He continues to be known as one of the best MCs (Master of Ceremonies) of all time. Tupac was born Lesane Parish Crooks, but his mother changed his name by the time he was two. Tupac was named after an Inca Emperor who fought against Spanish Settlers; Shakur was his step father’s last name (The LifeRead MoreWhy Do Entreprenuers Need Public Relations?5111 Words   |  21 Pagesparticular. Each product that is produced has to be sold. These entrepreneurs have a relationship with the expectancy value theory because they all expect to succeed with what they brought to the world. Lil Wayne is an example because not only he’s a hip hop artist with his own label, Young Money Entertainment, but also because he has a clothing line, established in the year 2012. The clothing line name is Trukfit, meaning the reason you kill for it. Skateboarders are sponsored by the company. The clothingRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesorganization growing and prospering, then failing (just as humans do), but occasionally resurging. Success rarely lasts forever, but even the most serious mistakes can be (but are not always) overcome. As in previous editions, a variety of firms, industries, mistakes, and successes are presented. You will be familiar with most of the organizations, although probably not with the details of their situations. We are always on the lookout for cases that can bring out certain points or caveats in theRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesand the definition of the family. INTRODUCTION 3 Despite all this change in our environment, there is something that has remained, and continues to remain, relatively constant. With minor variations and stylistic differences, what has not changed in several thousand years are the basic skills that lie at the heart of effective, satisfying, growth-producing human relationships. Freedom, dignity, trust, love, and honesty in relationships have always been among the goals of human beings, and

Brittle Star Fascinating Sea Life

Brittle stars (Ophiurida) are echinoderms, the same family that includes sea stars (commonly called starfish), sea urchins, sand dollars, and sea cucumbers. Compared to sea stars, brittle stars arms and central disk are much more distinctly separated, and their arms allow them to move gracefully and purposefully in a rowing movement. They reside in all of the oceans of the world and are found in all marine environments, from polar to tropical. Fast Facts: Brittle Stars Scientific Name: OphiuridaCommon Name: Brittle starsBasic Animal Group: InvertebrateSize: Discs range from 0.1–3 inches in diameter; arms lengths range between 0.3–7 inches  Weight: 0.01–0.2 ouncesLifespan: 5 yearsDiet: Carnivore, OmnivoreHabitat: All oceans  Population: UnknownConservation Status: Not Evaluated Description A brittle star is made up of an obvious central disk and five or six arms. The central disk is small and clearly offset from its arms, which are long and slender. They have tube feet on their underside, like sea stars, but the feet do not have suction cups at the end and are not used for locomotion—they are used for feeding and to help the brittle star sense its environment.  Like sea stars, brittle stars have a vascular system that uses water to control locomotion, respiration, and food and waste transportation, and their tube feet are filled with water. A madreporite, a trap door on the brittle stars ventral surface (underside), controls the movement of water in and out of the stars body. Within the central disk lie the brittle stars organs. Although brittle stars dont have brains or eyes, they do have a large stomach, genitals, muscles, and a mouth surrounded by five jaws. A brittle stars arms are supported by vertebral ossicles, plates made from  calcium carbonate.  These plates work together like ball and socket joints (like our shoulders) to give the brittle stars arms flexibility.  The plates are moved by a type of connective tissue called  mutable collagenous tissue (MCT), which is controlled by the vascular system.  So, unlike a sea star, whose arms are relatively inflexible, the brittle stars arms have a graceful, snakelike quality which allow the creature to move relatively quickly and squeeze into tight spaces, such as within corals. Brittle stars are measured by the diameter of the central disc, and the length of their arms. Brittle star discs range in size from 0.1 to 3 inches; their arm length is a function of their disc size, typically between two to three times the diameter although some have lengths up to 20 or more times. The largest known brittle star is Ophiopsammus maculata, with a disk measuring 2–3 inches across, and arm length between 6–7 inches.  They weigh between 0.01–0.2 ounces and come in a wide variety of colors. Some are even capable of bio-luminescence, generating their own light. Species The World Ophiuroidea Database  lists over 2,000 species of brittle stars accepted in the  Class Ophiuridea, the taxonomic class which  contains brittle stars, as well as basket stars and snake stars (Kingdom: Animalia, Phylum: Echinodermata, Class: Ophiuroidea, Order: Ophiurida). Ophiuroidea is the largest class among extant Echinodermata. Traditionally, brittle stars are in a separate order from basket stars, but the division is under scrutiny as DNA results are being reported and that may change. Habitat and Range Brittle stars occur in all the worlds oceans from the deep sea to intertidal zones, and including salt and brackish polar areas, temperate, and tropical waters. The region with the highest species richness of brittle stars is the Indo-Pacific region with 825 species at all depths. The Arctic has the lowest number of species: 73.   In some areas, they are found residing in large numbers in deep water areas such as Brittle Star City discovered off Antarctica several years ago, where tens of millions of brittle stars were found crammed together.   Diet Brittle stars feed on  detritus and small oceanic organisms such as plankton,  small mollusks, and even fish. Some brittle stars will raise themselves on their arms, and when fish get close enough, they wrap them in a spiral and eat them. Brittle stars  may also  feed by lifting up their arms to trap tiny particles and algae (marine snow) using the mucous strands on their tube feet. Then, the tube feet sweep the food to the brittle stars mouth, located on their underside.  The mouth has five jaws around it, and crunched up food particles are transported from the mouth to the esophagus and then to the stomach, which takes up much of the brittle stars central disk.  There are 10 pouches in the stomach where the prey is digested.  Brittle stars dont have an anus, so any wastes must come out through the mouth. Behavior Brittle stars can drop an arm when being attacked by a predator. This process is known as autotomy or self-amputation, and  when the star is threatened, the nerve system tells the mutable collagenous tissue near the base of the arm to disintegrate.  The wound heals, and then the  arm regrows, a process which can take weeks to months, depending upon the species. Brittle stars dont move using tube feet like sea stars and urchins do, they move by wriggling their arms. Even though their bodies are radially symmetrical, they can move like a bilaterally symmetrical animal (like a human or other mammal). They are the first radially symmetrical animal documented to move this way.   When brittle stars move, one lead arm points the way forward, and the arms on the left and right of the pointer arm coordinate the rest of the brittle stars  movements in a rowing motion so that the star moves forward. This rowing motion looks similar to the way a sea turtle moves its flippers.  When the brittle star turns, instead of turning its whole body, it efficiently just picks a new pointer arm to lead the way. Reproduction There are male and female brittle stars, although it is not obvious which sex a brittle star is without looking at its genitals, which are located inside its central disk. Some brittle stars  reproduce sexually, by releasing eggs and sperm into the water. This results in a free-swimming larva called an  ophiopluteus, which eventually settles to the bottom and forms a brittle star shape. Some species (for example, the small brittle star, Amphipholis squamata)  brood their young. In this case, eggs are held near the base of each arm in sacs called bursae, and then fertilized by sperm that has been released into the water.  The embryos develop inside these pockets and eventually crawl out. Some brittle star species may also reproduce asexually through a process called fission. Fission occurs when the star splits its central disk in half, which then grows into two brittle stars. Brittle stars  reach sexual maturity at about 2 years of age and become full grown by 3 or 4 years of age; their lifespans are about 5 years. Conservation Status The International Union for Conservation of Nature (IUCN) does not list any brittle star. The WoRMS Catalog of Life includes a total of over 2,000 species but does not identify any endangered species. Perceived threats include pollution and habitat loss. Sources Clark, M. S., and T. Souster. Slow Arm Regeneration in the Antarctic Brittle Star Ophiura Crassa (Echinodermata, Ophiuroidea). Aquatic Biology 16.2 (2012): 105-13. Print.Coulombe, Deborah. The Seaside Naturalist: A Guide to Study at the Seashore. New York: Simon Schuster, 1990.Denny, Mark W. and Steven D. Gaines (eds). Encyclopedia of Tidepools and Rocky Shores. University of California Press, 2007.Mah, Chris. Brittle Star Domination! When Ophiuroids Carpet the Murky Deep! The Echinoblog, September 24, 2013.Morris, Michelle and Daphne G. Fautin. Ophiuroidea. Animal Diversity Web, 2001.Orenstein, David. Five-limbed brittle stars move bilaterally, like people. News Release, Brown University, May 10, 2012.Parry, Wynne. Brittle Stars Move Like Humans. Live Science, May 10, 2012.  Stà ¶hr, Sabine, Timothy D. OHara, and Ben Thuy. Global Diversity of Brittle Stars (Echinodermata: Ophiuroidea). PLOS ONE 7.3 (2012): e31940. Print.Stà ¶hr, Sabine, Timothy D. OHara, and Ben Thuy. (eds). Wo RMS Ophiuroidea. World Register of Marine Species, 2019.

The Kkk In America Essay - 1984 Words

The Ku Klux Klans long history of violence grew out of the anger and hatred many white Southerners felt after the Civil War. Blacks, having won the struggle for freedom from slavery, were now faced with a new struggle against widespread racism and the terrorism of the Ku Klux Klan. Despite what many might like to think, the KKK is still active today. The bare facts about the birth of the Ku Klux Klan and its revival half a century later are baffling to most people today. Little more than a year after it was founded, the secret society moved across the South, bringing a reign of violence that lasted three or four years. Then, as rapidly as it had spread, the Klan faded away. After World War I a new version of the Klan surfaced. Then,†¦show more content†¦The origin of the Ku Klux Klan was a secret for years, although there were many thoughts and theories to explain its beginnings. One idea was that the Ku Klux Klan was originally a secret order of Chinese drug smugglers. Anot her claimed it was begun by Confederate prisoners during the war. The most ridiculous theory was about an ancient Jewish document referring to the Hebrews enslaved by Egyptian pharaohs. In fact, the beginning of the KKK wasn’t as complex as many made it seem. It was just six young Confederate veterans in a small town with nothing better to do than to gather around a fireplace one December evening in 1865 and form a social club. The place was Pulaski, Tennessee, near Alabama’s northern border. When they got together a week later, the six young men were full of ideas for their new club. It would be secret, to make it more amusing, and the titles for the officers were to have names as crazy-sounding as possible, partly for the fun of it and partly to avoid any military or political involvement. The head of the group was called the Grand Cyclops. His assistant was the Grand Magi, there was a Grand Turk to greet all candidates, a Grand Scribe to act as secretary, Night Hawk s for messengers and a Lictor to be the guard. The members, when the six young men found people to join, would be called Ghouls. The founders were determined to come up with something mysterious. The GreekShow MoreRelatedRed Scare, KKK, Civil War Brought Fear to America1717 Words   |  7 Pagesof the unknown.†- H. P. Lovecraft. In the 1900’s, fear drove America. The Red Scare was a time when Americans were afraid of the threat of Communism. In the Sacco and Vanzetti case, two Italian anarchists were convicted of crimes which they were clearly innocent of. The Ku Klux Klan attempted to keep African-Americans out of positions of power and for brief time was successful. The Red Scare, Sacco Vanzetti case and the rise of the KKK all are example of how American’s fear the unknown and what weRead MoreThe Klux Klan And Kkk Klan1122 Words   |  5 PagesStates. One of the oldest hate group is The Ku Klux Klan (KKK). In 1970 the Ku Klos Knights of the Ku Klux Klan wa s formed. There are several Klan’s throughout The United States. One in particular operates in Missouri. There are many Klan’s throughout The United States. Most of these groups operate in the south. There is also mission and message these groups try to convey. Although the KKK used to be known for their violence, the KKK KKK is knowing for condemning violence. The group now usuallyRead MoreThe Ku Klux Klan, also known as the Klan or the KKK, originated in Pulaski, Tennessee, in 1865.600 Words   |  3 PagesKlan, also known as the Klan or the KKK, originated in Pulaski, Tennessee, in 1865. The first KKK was formed by six Civil war veterans, with the purpose to restore power to the plantation owners. The people that the KKK was against was African Americans and republicans. The second KKK was founded in Atlanta, Georgia, in 1921. 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NO: Thomas Pegram, on the other hand, recognizes the KlansmenRead MoreThe Civil War And Reconstruction1448 Words   |  6 PagesWar and Reconstruction was the Ku Klux Klan. The KKK was founded in 1866, and extended into almost every southern state by 1870. The organization became a vehicle for white southern citizens to deny Republican Party’s Reconstruction-era policies whose ideas, that tried establishing political and economic equality for African Americans. The KKK flourished in some regions in the South where, African Americans were a minority of the population. The KKK also targeted any individual or organization that

Business Ethics Case Study Harvard University Endowment Plan

Question 1: What are the moral/ethics issues? Identify them. Answer 1: Indeed, morals issues comes from outside source while ethical issues related to inside activity. Morals are values which we attribute to a system of belief such as political, philosophical and religious while ethics are how organization owners apply which belief in their short and long term organization decision. In short, morals affect your stand on specific issues while ethics indicate how you deal with them. However, some people considered moral or ethics are same. Moral/Ethical issues about the endowment fund distribution in the Harvard Company. Harvard University managers got a total 107.5 million endowment fund, but main issues was that Harvard management team such as manager, faculty, administration and including president are expanding these fund on their folks. So, few alumni student in the 1969 wrote a letter to the university president that they are inappropriate, contrary and unwarranted to the values of the university. President should adopted appropriate distribution policy in the regard of endowment fund. From the above discussion, it can be concluded that student have rights to get maximum benefit from endowment fund rather than university management team. A few former student, reported to president about the endowment. Question 2: Was Harvard right to cap compensation? Answer 2: Indeed, cap compensation term used to explain the level of compensation payable by specific or authorize agency. Jack Meyer and its team of manager left to invest in the own companies which was earning ten times as compare to Harvard salary. Harvard Company was already getting large amount of endowment assets as compare to other organization. In the last few years, Harvard endowment funds increase from $4.7 billion to $22.6 billion. Former student wanted to spend more endowment amount on the student growth and development. University doesnt charge any fees from student those families earning less than $60000. From the above discussion, it can be concluded that Harvard university management team have duty to spend endowment amount on student growth and development. Harvard wasnt right to cap compensation because Harvard university already getting high level of endowment amount. So, they should spend more amounts on infrastructure of the university. Question 3: Does the result matter? That is, if the endowment fund performed better or worse before/after the cap, would that alter your answer to question 2? Explain. Answer 3: Indeed, Harvard University endowment fund was under pressure so the funds top management teams have to change the compensation plan. In the 2004, the funds was 20 billion less as compare to other years because two successful managers earned around $34 billion each while Meyer check was $6.9 million. Meyer and his team member have produced good return for the Harvard endowment. From last 10 years, the Harvard fund average return of around 16.1 percent. Its return increasing constantly so they are paying good salary and bonus to their employees and facilities, including principle. Harvard became largest university endowment. However, Yale think that most of university does not manage its investment fund as compare to Harvard University. From the above discussion, it can be concluded that if Harvard endowment fund will worse in future then we will not adopt the cap compensation because student growth and development is necessary to everyone and if University does not have sufficient balance then they should talk about the government for release fund.

Media Bias And The Media Essay Example For Students

Media Bias And The Media Essay In a recent September 2015 Gallup Poll, Rebecca Riffkin points out that four in ten Americans have an above â€Å"great deal or fair amount† of trust and confidence in the mass media. In a span of 16 years (1999 to 2015), the American trust in the media has dropped 15 points to 40 percent. Based on that specific poll, there will be an examination of regular working individuals ranging from different ages, backgrounds, and ethics to understand their approach and awareness of media bias. There will be three stories chosen that dominated and have no correlation to each other in the recent year that have been randomly selected before each person is interviewed. The three stories are the New England Patriots and their cheating allegations, the recent assaults on and by the police, and Hilary Clinton’s emails scandal. Media bias is an important issue to question and research in society. It has always been present, but in the CNBC 2015 GOP Presidential Debate the distrust and bias Americans and politicians have with national and local media was at center stage. This was the latest example of the questioning into media bias. Many political commenters, artists, athletes, and television and movie stars will often state that media bias is hidden in the fabric of society and is negative. Every once in a while, these individuals or associations will make the central focus of bringing it to the forefront; just like the CNBC Presidential Debate. This is nothing new in the world of journalism and media, but in 2015, the American trust in the media remains a historical low and there is no argument about that (all described in the Gallup Poll). Although four in ten trusts the media, it does raise an interesting issue about how the society views media. . its about the solution aspect of attempting to fix media bias. Americans want life easy and simple and by making someone do some work, it is not worth it. In 2010, New York Post columnist Clemente Lisi explains that Americans are the laziest in the world. That is why there is a large amount of the public who doesn’t care about media bias anymore. Media bias is an area where society has given up on. Only 4 in 10 Americans have a trust in society and just through basic interviews, no one seems to care about the information that is reported is slanted, regardless of the direction. There are reasons and understanding of this topic that extend into new areas that should and need to be explored. This is an entire network of issues, problems, and influences that affect the landscape of media bias. Yet, without a doubt, trusting and not caring are the forefront.

Sonnet 130 - My mistress eyes are nothing like th Essays

Sonnet 130 - My mistress' eyes are nothing like the sun William Shakespeare In Sonnet 130, the speaker describes the woman that he loves in extremely unflattering terms but claims that he truly loves her, which lends credibility to his claim because even though he does not find her attractive, he still declares his love for her. The speaker says that the dark lady's beauty cannot be compared to the beauty of a goddess or to that found in nature, for she is but a mortal human being. The sonnet is generally considered a humorous parody of the typical love sonnet. Petrarch, for example, addressed many of his most famous sonnets to an idealized woman named Laura, whose beauty he often likened to that of a goddess. In contrast Shakespeare makes no attempt at deification of the dark lady; in fact he shuns it outright, as we see in lines 11-12: "I grant I never saw a goddess go; / My mistress, when she walks, treads on the ground." Here the poet explicitly states that his mistress is not a goddess. In Sonnet 130 Shakespeare is talking of his mistress, her fault and his feelings about her and her faults. The sonnet is about how love will remain permanent. It assures us that his love is strong even if the woman has flaws. Sonnet 130 asserts the power of love. In the first stanza, the speaker says that his lover's eyes are "nothing like the sun," her lips are less red than coral; compared to white snow, her breasts are dun-colored, this means that her breasts are grey-brown, and her hairs are like black wires on her head. That means that her hair is not smooth nor it is silk. The speaker confirms that his mistress is ordinary when compared to the sun, coral, and snow . She is not as beautiful as these things. In fact, she is quite the opposite, with dark eyes, pale lips, brown breasts, and black hair. In the second quatrain, "I have seen roses damasked, red and white" he explains how he have seen the different changes of color in roses, which he has never seen in her cheeks. As Shakespeare further his comparison of his lover he states that perfume has a more delightful smell that the breath she "reeks". "I love to hear her speak, yet well I know that music hath a far more pleasing sound; I grant I never saw a goddess go; my mistress, when she walks, treads on the ground". He is saying that she is a human being. In these, lines he lets the reader know that even though he love the way she talks, music has a more pleasant sound. Also, although he has never seen a goddess, he knows that goddess doesn't walk on ground. So, his love one cannot be compared to a goddess because she walks on the solid ground. With each quatrain there is a progression of what seems to be a metaphorical mockery on traditional love poems of the period. With her pale cheeks and malodorous breath, Shakespeare seems to be listing all of his mistress' imperfections. His lack of flattery for her is flattery in itself, as he loves her despite her physical faults. The extensive list is detailed into each quatrain. Shakespeare resists the conventional simile "my mistress' eyes are like the sun"; he instead uses a negative simile "my mistress' eyes are nothing like the sun". Shakespeare is mocking the traditional beauty. In the couplet, however, the speaker declares that, "by heaven ," he thinks his love as rare and valuable "As any she belied with false compare"that is, any love in which false comparisons were invoked to describe the loved one's beauty . In those last two lines of the poem, the Volta there is an obvious change in attitude, and showing the point of the poem, the speaker proclaims that his love is "as rare/As any she belied with false compare". Even though the speaker has just brought attention to the many shortcomings of his love, he not only loves her, but he loves her and thinks more highly of her than any woman who has ever