Friday, March 13, 2020
Discrimination And Harassment
Discrimination And Harassment Free Online Research Papers Discrimination and harassment are serious problems in the workplace today. People are discriminated against and harassed about their sex, religion, race, weight, handicap, etc. For me, these issues are very unethical, and thatââ¬â¢s all there is to it. Really, what does a person or a business gain from committing these selfish acts towards others? I guess a laugh here and there from people listening in on the harassment of a co-worker. I personally donââ¬â¢t see what anyone can gain from any of this and surely there is not one company out there who could gain anything from these two issues. Although, I do see where a company could lose a lot of money and also ruin the good reputation they once had. A good issue to look at for discrimination is the Lilly Ledbetter case. The Lilly Ledbetter Fair Pay Act is named after a 70 year old woman, who worked for Goodyear Tire Company and was paid far less than her male co-workers for doing the same job day in and day out (Pickert 2009). She also experienced sexual harassment many times during her employment with Goodyear Tire. At one time she was asked by her boss for sexual favors of some sort in return for good job performance evaluations (Pickert 2009). When it came to Lillyââ¬â¢s attention that she was being paid around $1,000.00 less than her male co-workersââ¬â¢ she filed a complaint with the EEOC. Shortly after this Lilly was put on a job to lift heavy tires, which she personally felt was retribution (Pickert 2009). Ledbetter sued Goodyear, who said they paid her less than her male co-workersââ¬â¢ because she was not a good worker! Ledbetter fought and won the case being awarded $3.3 million. Only to have it reduced to around $300,000.00 by the U.S. Supreme Court. The Court also voted 5-4 against Ledbetter, that she was not entitled the compensation because she filed her claim more than 180 days after receiving her first discriminating paycheck (Pickert 2009). The court then sent stated that this was an issue for Congress to ââ¬Å"clear upâ⬠. Clear up is just what Congress did. The Lilly Ledbetter Fair Pay Act was the first piece of legislation that President Obama signed into law after taking Office. This law states that workers discriminated on the basis of gender have a fair chance to sue their employer, and that each discriminated pay check, a person has 180 days to file suit (Pickert 2009). Not only after the first check. One issue that Iââ¬â¢ve chose to write about in dealing with sexual harassment in the workplace is one that is personal. It happened numerous times to my wife Monique at work in the R.V. facility she worked for. (I will not mention a company name, although it is now public knowledge). Monique had worked for the company for several months and had been dealing with sexual harassment for a couple of those months. It had started with simple little phrases from the plant manger to my wife. Monique is a very fun and outgoing person who can take a ââ¬Å"jokeâ⬠or a remark as long as it doesnââ¬â¢t get out of hand and personal. She not once said anything back to (this also married man) her boss after a comment and did not complain for fear of being fired by him had she spoke to H.R. or the owner. The plant manager got physical with his sexual harassment one day and Monique told him that that was enough and he had better never do that again. When she came home from work and told me what had happened I immediately called the company and complained on her behalf, because she was not going to for fear of losing her job or being treated different at work. I told the owner that if the situation was handled properly that we would leave the issue alone. Nothing was done or said to this man about what had happened! It was not a week later and another incident occurs. Again, I called to her work about it. To make a long story short. My wife ended up quitting work for the company after being treated much differently than she had being coming forward. And not to mention a lot her co-workersââ¬â¢ somehow found out what had happened to her. Her boss was fired after the company found out we had obtained an attorney and had filed suit against them for sexual harassment. The company settle d the case for a good price out of their pocket and admitted to the wrong-doing on their behalf. There is no room for harassment of this, or any sort in the work place. All that this does is distort it and make women/men afraid to go into a job where they are outnumbered by the opposite sex in fear of this. No one wants to go into a job and be harassed. Whether it is little verbal comments or the bad physical rubs, pats, smacks, etcâ⬠¦ When this happens we feel like we cannot say anything for fear of losing our job, or even simply that no one will believe us. Sexual harassment cases filed with the EEOC and the state and local Fair Employment Practices agencies around the country that have a work sharing agreement with the commission have declined slowly since 1997. From 1997 to 2007 the total number of cases is as follows and in order from 1997-2007: 15,889, 15,618, 15,222, 15,836 (an incline from 1999 to 2000), 15,475, 14,396, 13,566, 13,136, 12,679, 12,025, and anther incline from 2006 to 2007 to 12,510 (The U.S. Equal Employment Opportunity Commission 2008). By looking at these statistics I would say that sexual harassment is calming down a small fraction each year in the work place. It is far from where I feel it should be; and that is zero cases frilled each year. I believe that in Kantianism that this would be understood this as in no way doing the right thing and only for that reason. A Kantian would see no way that any action stated above would bring them, or anyone else true happiness at anytime. A Kantian would have nothing to gain in any way from these actions. Kantians use themselves as a guide to their actions. They know that they cannot and will not gain a single ounce of good from these actions. A Kantian would not consider sexual harassment or discrimination in or out of the work place. Kantians have a duty to do only what is morally right. As to the question of are there any areas of discrimination in the workforce that I believe are legitimate? My answer to this would be- absolutely not. There is nothing moral to me about discrimination or harassment. Not one thing good can come from this. Someone will always get hurt. If it is the person being harassed or discriminated against, the person doing the acts, or the company that all the individuals are employed by. Not one person will gain any real happiness or sense of well being from this. These acts are just immoral in my book. References Pickert, K. (2009, January 29). Lilly Ledbetter. Time. Retrieved March 9, 2009, from Http://www.time.com/time/nation/article/0,8599,1874954,00.html U.S. Equal Employment Opportunity Commission. (2008). Sexual Harassment Charges EEOC FEPAs Combined: FY 1997- FY 2007 (Publication number unavailable) Retrieved March 9 2009, from eeoc.gov/stats/harass.html Research Papers on Discrimination And HarassmentTwilight of the UAWResearch Process Part One19 Century Society: A Deeply Divided EraInfluences of Socio-Economic Status of Married MalesAnalysis of Ebay Expanding into AsiaHip-Hop is ArtRelationship between Media Coverage and Social andPersonal Experience with Teen PregnancyLifes What IfsArguments for Physician-Assisted Suicide (PAS)
Tuesday, February 25, 2020
Identify on a local or national level how terrorism is financed Research Paper
Identify on a local or national level how terrorism is financed - Research Paper Example Since contemporary age has witnessed large scale terrorism particularly in the wake of cold war between the USA and the former USSR and the advent of purported New World Order, which has divided the globe into different groups on the basis of religion, economic condition and geographical location. The 9/11 catastrophe has determined new dimensions of international relations, where different nations and societies declared their opponents as terrorists in the light of the attacks on WTC, New York. Though the intellectuals view the catastrophe as a nefarious act designed by the US intelligentsia to capture the resources existing in the Islamic world, the western world found the hand of Osama Ben Laden and his companions in the entire catastrophe, which looked for taking revenge of the American and Israeli atrocities on the Muslim population of various countries. Tarpley (2004) observes that 9/11 was an example of state-sponsored, false-flag, synthetic terrorism, and hereinafter called s ynthetic terrorism. Consequently, the Gulf based Al Qaeda was unanimously declared as the most notorious terrorist organization busy in challenging the very peace of the world. ... Somehow, it is also is a reality beyond suspicion that no corporate firm or organization intentionally provides any terrorist group with the financial support; rather, the planning cell of terrorist organizations manages to receive the same in the sacred name of religious institutions, humanity, health, education and other humanistic purposes; the same is applied on the anti US reactionary militant group Al Qaeda. Financial Action Task Force (2008) is of the view that terrorist financing requirements fall into two general areas: (1) funding specific terrorist operations, such as direct costs associated with specific operations and (2) broader organizational costs to develop and maintain an infrastructure of organizational support and to promote the ideology of a terrorist organization. Like all other militant groups, the organization under investigation also requires financing to run its administrative or structural as well as operational activities. The administrative activities inc lude the expenditures spent on the establishment of offices, staff recruitment, co-ordination with media, communication and propaganda activities and payments and salaries of staff members. They also include the payments of utility bills, sharing and exchanging of information and recruitment and hiring of the militants. Moreover, arrangement of residence, health and medical facilities related to the top leadership is also the part of administrative expenditures. While discussing the operational activities, allocation, appointment and placement of the militants is one of the most significant operational activities of the terrorist organization. Since Al Qaeda has to
Sunday, February 9, 2020
Business Assignment about leadership as a business strategy
Business about leadership as a business strategy - Assignment Example Center of discussion in this paper is leadership as one of the best strategies that can assist the companies on the pathway towards growth and success. There are different types of leadership styles that can be practiced by the organizational leaders. A leader can be defined as the person who is capable of influencing and monitoring a cluster of people towards the attainment of common goals. A leader can also be examined as such person who has numerous followers. Furthermore, a leader requires performing his duties well and capable of showing proper path to his group members so that the goals can be achieved. He must be able to convince the followers to follow his path as well as reward them for doing so. Leaders who are focused upon their principles and values tend to be successful at larger scale. There are majorly seven principles that need to be followed by the leaders to be successful. They are accepting accountability, continuation of learning through practice, sincerity, antic ipation of the results, admiration for individuals and families, leading with integrity and establishment of the goals. There are theories presupposing that as the group tends to mature, the leaders are capable of varying his or her leadership style. However, there are leaders who may not change and therefore have a preferred leadership style. There are situations when the leaders may require adapting their leadership style so that they can fit any given situation. Therefore, it is significant for the leaders to be self-aware.... During the times of tough competition and other challenges, the company was engaged in preparing a model that demonstrates the way automakers as well as the CEOs of the company needs to handle the harsh conditions and do the needful. It had been noticed that Mulally was trying to integrate constancy of purposes along with lucidity and teamwork in managing culture at Ford Motors (Yale School of Management, 2010). It was Alan Mulally who had accelerated the companyââ¬â¢s restructuring plan. Under his leadership, the huge losses incurred by the company along with the falling market have been reversed, thereby ensuring that the company had a strong balance sheet. It can be noted that it was under his leadership that Ford Motors was successful at selling off Aston Martin, Land Rover as well as Volvo (Yale School of Management, 2010). The esteemed Taurus brand had been revived and the company was capable of expanding the Lincoln brand under the leadership of Alan Mulally. Furthermore, t he stakes held by the company in Mazda was withdrawn. Ford Motors was capable of delivering high quality products which were fuel efficient, elegantly designed and safe. The strategies were so developed by Alan Mulally that the company was successful in meeting the needs and demands of the customers by making complete utilization of the resources. This led to full year profit as noted in 2009 and in the first quarter of 2010. The sales of the company surmounted for all types of products and the best thing to notice is related to the fact that the sales of the company was capable of earning triple to the overall growth of the industry (Yale School of Management, 2010). It had been
Thursday, January 30, 2020
Once upon a time Essay Example for Free
Once upon a time Essay These mechanical birds are books, with many wings, meaning pages. The body shrieking without pain is laughter and the eyes melting are the readers tears. Model T is a room with the lock inside A key is turned to free the world For movement, so quick there is a film To watch for anything missed. These seventh and eighth stanzas are talking about a car. This is simple as Raine refers to Model T, a well-known car. Raine says it is a room because you go inside of the car and you are away from the outside world. You need a key to turn the car on and off and to lock the car. As you read on, you can see some of the poets influences for his writing. Raine is participating in a very ancient poetic ancient tradition. If you look at the poem as a series of riddles to be deciphered by the reader, then that takes us back centuries to the riddle poems in Anglo Saxon literature. In stanzas 10-13, the following lines are- In homes, a haunted apparatus sleeps, That snores when you pick it up. If the ghost cries, they carry it To their lips and soothe it to sleep with sounds. And yet they wake it up deliberately, by tickling it with a finger. This is a reference to a phone, a haunted apparatus. If it cries- rings, we pick it up to our lips and soothe it to sleep with sounds, meaning we speak into it. If we tickle it with a finger, we dial into it. The following lines have possibly the most bizarre descriptions of the whole poem- Only the young are allowed to suffer Openly. Adults go to a punishment room With water but nothing to eat. They lock the door and suffer the noises Alone. No one is exempt And everyones pain has a different smell. These are probably the hardest stanzas in the poem, but with some hard thinking, the lines all make sense- A punishment room with just water is a bathroom. When Raine writes, only the young are allowed to suffer openly he is talking about a baby getting their nappies changed in the open. Yet, us adults have to go to the bathroom and suffer our pain alone. Raine has written three exceptional stanzas, nobody really thinks about their own or other peoples daily use of the toilet. It is generally unspoken about and could almost be seen as a taboo subject, not to be raised in public. The last two stanzas end on a peaceful note- At night when all the colours die, They hide in pairs And read about themselves In colour, with their eyelids shut. This is a normal full day seen in the Martians eyes. It has now come to an end, reading about yourself in colour with your eyes shut, is quite obviously understood as dreaming. These two poems both share one very significant subject which links them together overall, but it is important to state first the similarities and differences between each persons work. Gabriel Okara seems to feel strongly about the idea of such falseness in our mannerisms and ways of speaking in everyday western life, as it is not like the hospitable place his homeland was. Gabriel Okara seems to be speaking from his own mind, about how he feels about this environment. Craig Raine has been born and bred in England, and doesnt talk about a strange westernised country like Gabriel Okara, but about life on this planet in general. Craig Raine does not seem to be annoyed at our everyday customs (or if he is, he hides it in his wording very well), merely humoured at how humans generally structure their lives. With Gabriel Okaras style of writing, there are no riddles to unveil and his poem is structured very differently in contrast to Craig Raines. Okara simply starts with Once upon a time, son, which is straightforward enough, rather than Caxtons are mechanical birds with wings, which can baffle most readers. Gabriel Okara is quite dark about the cold place he has come to, not at all like his native Nigeria. He certainly did not intend to humour the readers. I think that Raine wrote this poem to give his mind a rest from the real world. Perhaps he wrote it for pleasure and humor. I think this would be an enjoyable type of poem to write. Raine wanted his readers to be humored, to see life through somebody elses eyes, who has never seen life on Earth before. Also, the Martian seems merely bemused by human life and our everyday rituals. Mysteriously, the Martian never discusses what life on his planet was like, unlike Gabriel Okara whom describes the warmth he used to experience before. However, despite these many differences, the poets come together on one extremely important subject. It is, the way we take our lives for granted while others, unsuspectingly wander around feeling confused at all the social and physical complexities of the strange and alien world around them. The poets both write about separate characters commenting on their experience in another place, and not feeling at ease with it as the other members of the population are. It is true that one poem is quite dark and the other is lighthearted, the stanzas and couplets are differently placed, the wording is different etc, but overall, the characters in question are both feeling out of place and confused about all the common perplexities. They comment on life on this Earth we experience every day and take for granted. We hardly notice how a car may sound to an outsider or how It was nice having you here today with us could hurt a guest or client who knows you didnt mean what you said. We are all so accustomed to our lives; we do not think much of how it may seem to anybody else who has never been in that state of environment.
Wednesday, January 22, 2020
Agriculture In More and Less Developed Countries Essay -- Agriculture
Dark, thick smoke rises from the engine of a huge tractor that is plowing the plains of Dumas, Texas with enough power and technology to plow fifteen rows at one time. While just overseas in Pakistan a farmer works to plow one row in his field with the help of his oxen. Both farmers come home late at night, one just the same as the other, but the work they have accomplished for the day will be drastically different. The farmer in Pakistan farms 2.5 acres of land hoping to use what he harvests for feeding his family and his village. The farmer in Dumas farms 500 acres of land, which is 200 times the size of the farmer's land in Pakistan, and he uses what he harvests to make a living and to sell to grocery stores in the United States. Agriculture is practiced all over the world but agriculture in one country can be far different than in another country. The world can be divided into the less developed countries, where the output of the farm is used on or near the farm where it i s produced, and the more developed countries, where the farmer sells the crops and livestock. There are some major differences between what we do in the United States and what others do in other countries concerning agriculture. As one can see, agriculture is a very important way of life for many different people all over the world. The uses of agriculture are very different throughout the world considering whether the country is more or less developed. First, we must define agriculture and determine how agriculture began. Agriculture is the deliberate modification of Earth's surface by cultivating or caring for plants and rearing animals to obtain sustenance or economic gain (1). So how did agriculture begin in the United States? Before agric... ..., so maybe someday they can be more fortunate in their living conditions. Through agriculture, we as humans are surviving together as we provide for each other. Works Cited: 1. Rubenstein, James M. An Introduction To Human Geography. New Jersey: Prentice Hall, 1996. Sources of Information 2. "History of Agriculture." 199?. http://www.ag.usask.ca/cofa/displays/college/plains/history.html (16 April 1998) 3. "The Nation and the People." 1996. http://www.prica.org/indonesia/nation_people/econ2.html#Agri (16 April 1998) 4. "Pakistan Goverment - Agriculture." 199?. http://www.pak.gov.pk/govt/agri7.htm(16 April 1998) 5. http://www.ext.missouri.-edu/agebb/commag/index.htm (16 April 1998) 6. Deterling, Del. "Grain Growers Look South for Markets" 1998. http://www.progressivefarmer.com/markets/0498/south/index.html (16 April 1998)
Tuesday, January 14, 2020
Emr Innovations
Case 3 EMR Innovations Table of Contents Executive summary3 Introduction& problem /issues identification4 EMRââ¬â¢s product and how is attempting to market4 External Analysis6 Opportunities6 RV industry6 RV culture6 Threats7 Competitors7 Analysis and recode current situation8 Internal analysis8 RVs internal weakness and strength8 EMR Innovations internal weakness and strength9 Marketing Audit10 RVââ¬â¢s Current Marketing Strategy10 Main objective10 Main targets10 RVââ¬â¢s Problems11 Alternative Strategies12 Marketing and distribution of the lock- awn12Recommended Strategy13 Executive summary Reynolds are a young couple that transferred their interest over RVââ¬â¢s (recreational vehicles) into a profitable business. Their main objective was to be the ââ¬Å" the supplier of innovative RV productsâ⬠. Eric Reynolds came up with innovative product called ââ¬Å"Lock-Awn Anti-Billowing Deviceâ⬠, he thought that this product would achieve their goal and repaired RV d eficiencies. They wanted to market their product through their own company â⬠EMR Innovationsâ⬠, so that they believed that they need to pecify various fields with different point ;product , customer, money , competitor and ââ¬Å"Lock-Awn Anti-Billowing Deviceâ⬠marketing strategies . The report analysis involve the main external and internal factors that would influence their marketing strategy ( SWOT analysis ) . Then analysis the current RVââ¬â¢s strategies and how their plans detail with the marketing variables of product, price, place and promotion ( four Ps of marketing) which are used to attain the marketing planââ¬â¢s objectives and overall strategies. There are three variables distribution channels ( direct and in direct ) according to their alternative strategy.Than recommended strategies. Introduction& problem /issues identification EMRââ¬â¢s product and how is attempting to market Eric Reynolds and Mary Reynolds are a young couple that transferre d their interest over RVââ¬â¢s (recreational vehicles) into a profitable business. In 1995, the Reynolds started an RV repair business , and by 1999 they open their own shop in Amana, Iowa , since the business became large. On 2002, their business had steadily grown . However, they aspired to be ââ¬Å" the supplier of innovative RV productsâ⬠. For that reason Eric Reynolds innovate an innovative products that helped or repaired RV deficiencies.They though that this innovative products, which called ââ¬Å"Lock-Awn Anti-Billowing Deviceâ⬠for RV patio Awnings, may provide great potential for future investments. ââ¬Å"Lock-Awn Anti-Billowing Deviceâ⬠would protect the internal lock awning mechanism from tear, and prevent it from billow in the wind, in order to reduce accident and increase the efficiency rate. Lock-Awn Anti-Billowing Device became so effective idea to the Reynolds that they invested $10,000 of their own money to develop a prototype, and they had as sistance and support from an industry research center.Since they wanted to market this product through a new companyâ⬠EMR Innovationsâ⬠, they need to analysis different filed with different point . The main five point in the case ( According to Reynolds view point ) are : 1. Product Eric and Mary were confident about their prototype product , they had a sure winner in the Lock-Awn, however they were unsure about it . 2. Customer They had potential customers who had seen the product as positive product, however they were unsure about other customers satisfaction. 3.Money They had no enough budget and financial analyses to entry market. 4. Competitors They afraid of a potential competitor selling same product, which decrease the product successful chance. 5. How they would market ââ¬Å"Lock-Awn Anti-Billowing Deviceâ⬠They had no market analyses ( marketing strategy ) to verify their belief. To address this need, Reynolds need to become with key decisions that relate d to picking the main target markets, the position, pricing, promotion, and distribution channels, and then they need to analyze the financial implications of their decisions.The end result of decision , will be a marketing strategy which will effectively launch the Lock-Awn product and EMR Innovations. External Analysis This analysis consists of analyzing the external environment of the company (competitors, social, technological, regulations, etc. ). The purpose is to identify the key opportunities and threats in the environment. Opportunities RV industry RV vehicles (RVs) are recreational vehicles combining transportation and temporary living quarter for recreation, camping and travel. RVs started early 1900s when nature enthusiasts customized their vehicles.The RV industry flourished after the World War II. In 2000, RV industry consisted of 135 manufacturers and more than 200 suppliers of parts and services. RVs are divided into two categories (motorhomes and towables) and five classes ranging from affordable vehicle to normal people up to luxury one ($ 500,000). In 2002, about 7. 5 million households owned an RV in US and projected to reach 8. 5 million in 2010. This offers great opportunity for EMR innovations to succeed since the RVs exist in considerable number and will grow in the future. RV culture As noticed, RVs are popular and used a lot in US.There is almost one RV in every 12 households according to study conducted by University of Michigan in 2001. The study estimated that there are 30 million RV enthusiasts including households and renters. The retired couples represent the greatest segment of RV enthusiasts since they are free and want to see the rest of the country. They used RVs for traveling since it offers convenience, comfort and freedom to go anywhere and anytime without plan in advance. Some of them are full-time on the road roaming around the country and live in RV. Thus, they want their accommodations to be as comfortable as possible .Most of them are willing to spend their money on accessories like auxiliary fuel tank, power booster and etc. In fact, Richard Dahl, RV owner, manufactured a water filter for RV plumping systems and sold it for $30. Later, he sold 300 more items and established new business for himself. This shows RV owners are willing to accept new ideas which eventually help EMR innovation to succeed. Threats Competitors People created so many types of awning lock to overcome billowing problems. However, most of them are homemade and people reported that they easily damaged.There is one commercial product called ââ¬Å"Awning Saverâ⬠. Eric and Merry examined the product and found that it would not be a threat to their product since the awning saver is difficult to operate and looks similar to the homemade one. Therefore, there is no obstacle for the EMR innovation to enter the market. To sum up, the external factors show no threat for EMR innovation to enter the market. Analysis and recode c urrent situation Internal analysis RVs internal weakness and strength Weakness : * Design flaws May decrease RV deficiencies Most RVs suffered from design Flaws on patio awnings, which consider as one of the basic equipment on virtually all RVââ¬â¢s . * The fundamental problem is awning billowing problem in manually operated awnings. Strength * Have flourishing business encourage investment safely * RV consisted of 135 RV manufactures and more than 200 suppliers of component parts and services . * RV had positive economic forecast , although they faced breakdown of RV ownership on 2001. * There was large motivation on their industry and had high rate of enthusiasts customized . In United State , there was a big interest in domestic ground travel * RVers were an adventuresome group have deep experience about what people want at traveling . * Their price was suitable for consumer from all standard of living. * Their prices are more affordable prices compared to competitors . EMR In novations internal weakness and strength Weakness : * Inactive side of the product : * High costs to produce, promote and distribute, their product. * EMR prototype is just an idea and not formulated into any type of industry organization. Most of RVââ¬â¢s people solve the patio awning problem by themselves. * Did not have a well marketing plan * No develop marketing or promotion strategies . * Reynolds Lack of knowledge to develop, sell , and manufacture a new product , since they did not attend college . * No enough money resources . * Have multitasks ( ex: Mary have to care about her 3 children and make bookkeeping for RV repair shop ) . strength : * Have an effective prototype products and ideas * Their products are good in appearance and design . * Easy to install . * Convenient in use and store. ease of operation compared with competitors. * Targets all segment. * Had support and consulting from an industry research center . * Were acquainted with RVs industry . * Had perso nal experience through their repair business. * Their work was flourished and their business had steadily grown . Marketing Audit RVââ¬â¢s Current Marketing Strategy Main objective The main objective of RVââ¬â¢s marketing strategy is to a attract the largest number of people of all ages, by providing their needs ,and satisfy all parties ( company and customer ), in order to achieve the customer values ( benefits and costs ) .As result they try to combined between transportation and temporary living quarters for camping , traveling ,and recreation . Main targets RVââ¬â¢s strategies are clearly directed to the main target , who is well defined , by providing different types of vehicles with different design and suitable prices according to the target level . * Main targets are : * Nature enthusiasts customized * Who have interest in domestic ground travel * Who tend to keep their vehicles for long time RVââ¬â¢s Problems â⬠¢RVââ¬â¢s problems Symptoms problem Accordin g to 2001 survey data, the RVââ¬â¢s face breakdown of RV ownership, illustrated in Exhibit 2. it would be because of the design flaw ) . Current problem Most of RVââ¬â¢s owners focused on ââ¬Å"awning billowing problem ââ¬Å", where the company filed to come out with solution that fix the problem Potential problem May ââ¬Å"awning billowing problemâ⬠will affect the economic forecast for the RV industry. This problem may be as opportunity to Reynolds or can be ignore it, since most of RVââ¬â¢s people solve the patio awning problem by themselves. â⬠¢Marketing mix (Four Pââ¬â¢s). * Product Vehicles that combined transportation and temporary living quarters for camping , recreation , and travel. It can be used by people of all ages and levels. * Enhance flexibility , convenience and freedom * Characterized by comfort, amenities and enjoyment during travel . * Place its available across United State ( for who have interest in domestic ground travel) * Promotion * Price Prices vary between types of vehicles, related to the options that product provide . Towables| Price | Include folding camping trailers| $5,000 ââ¬â $10,000 | Truck campers, affixed to the bed or chassis of the truck | $10,500| Conventional travel trailers | $13,000| Fifth wheel trailers | $25,000 ââ¬â $ 80,000|Motorhomes| Price| Class C | $ 35,000| Most luxurious Class A| Over $500,000| Alternative Strategies Marketing and distribution of the lock- awn Three viable distribution channels: * Mail order product: direct internet traffic to a Lock- Awn Web site. This will cost $ ââ¬â 2000- $3000. * Workampers Group: indirect because dealers had option to sell the product. A one-time Ad cost $100 and 25% discount off the retail price * Distribution method: indirect because very difficult to get camping world to sell the Lock- Awn since it required strong sale record Advertisement to support selling effortHere are some ways of advertisement suggested by Mary: 1. Adverti se in Popular RV magazines; Motor Home & Trailer Life. Their circulation was 1. 5 million. A 1/3 page black & white 4 times would cost $ 25000. 2. Advertise in RV- related Web sites for minimal or no cost. 3. Develop Promotional brochures detailing for high quality- 4 color the printing cost about $1500 for $10000. 4. Promote and demonstrate the Lock ââ¬â Awn at RV shows and rallies. Travels cost approximately $ 1800. 5. Ask RV trade publications to evaluate and feature the product in their column. 6. Generate discussion about the product in RV chat rooms. . Use the networking systems like RV clubs and forums to spread the information of the product. Recommended Strategy 1- It's recommended to adopt the free advertisement like RV- related Web sites, Ask RV trade publications by light column, RV clubs and RV chat rooms. 2- After one year they can advertise in costly because they have cash flow and can choose Promote and demonstrate the travels cost approximately $ 1800, Promotion al brochures detailing for high quality- 4 color the printing cost about $1500 for $10000 and Their circulation was 1. 5 million. A 1/3 page black ; white 4 times would cost $ 25000.
Sunday, January 5, 2020
The Legacy Of Hip Hop And Rap, And Its Release Changed The...
The son of a professor raised in a middle-class suburb, Kanye West was never supposed to be a rapper. West was born in Atlanta, Georgia on June 8th divorced when he was three, he moved with his mother to Chicago. His mom worked as the chair of the English Department at the nearby Chicago State University, and Kanye grew up in relative comfort in a nicer suburb of Chicago. West became fascinated with music at a young age, eventually leading him to drop out of college to pursue it full time. His first two albums, The College Dropout and Late Registration established himself as a premier player in the rap game, as well as paved the way for his third album, Graduation. Released in September of 2007, Graduation was very well received by critics and the general public alike, but its importance goes much further than simply sounding appealing. Graduation epitomizes the changing landscape of hip-hop and rap, and its release changed the rap industry into what it is today. In the fall of 2002, Kanye West suffered a near-fatal car crash that would change his life forever. The crash left him with a shattered jaw that need to be wired shut, and a whole new perspective to work from. Prior to this, West had been trying for years to secure a rap contract, but labels refused to give him a chance. He had rose to prominence as a beat-maker, particularly through his work on Jay-Zââ¬â¢s most iconic album, The Blueprint, but many in the music industry did not believe heShow MoreRelatedEssay On Tupac1856 Words à |à 8 Pages The genre of rap was born from a simple experiment. On an August night in 1973, Dj Kool Herc decided during his sisterââ¬â¢s back to school party to extend an instrumental and start ââ¬Å"MCingâ⬠or rapping over the music. (PBS) This genre like many before it produced controversy that skyrocketed it into fame and popularity. No artist experienced the rap life more than Tupac ââ¬Å"2Pacâ⬠Shakur. Tupac a seven time Grammy nominee among 12 other nominations for major awards along with 5 awards won including an AmericanRead MoreThe And Cultural Impact Of Kanye West2388 Words à |à 10 Pageslead to instant success. An artist must create a fan base, continuously release high-quality music, and have some social impact. Kanye West is one of the most influential artists of all time due to his musical variation, critically acclaimed awards, and cultural impact. When it comes to artists Kanye West is by far the most experimental with his work. Kanye westââ¬â¢s freshman album The College Dropout brought a new sound to the rap genre. Also, ââ¬Å"He continued to move toward more maximalistic productionRead MoreTupac Shakur : Multi Platinum Selling Rapper And Rapper Shakur1550 Words à |à 7 Pages Tupac Shakur Multi-Platinum selling rapper and actor Tupac Shakur was born on June 16, 1971 and died on September 13, 1996 at the young age of 25. His legacy lives on even 19 years past his death. He continues to be known as one of the best MCs (Master of Ceremonies) of all time. Tupac was born Lesane Parish Crooks, but his mother changed his name by the time he was two. Tupac was named after an Inca Emperor who fought against Spanish Settlers; Shakur was his step fatherââ¬â¢s last name (The LifeRead MoreWhy Do Entreprenuers Need Public Relations?5111 Words à |à 21 Pagesparticular. Each product that is produced has to be sold. These entrepreneurs have a relationship with the expectancy value theory because they all expect to succeed with what they brought to the world. Lil Wayne is an example because not only heââ¬â¢s a hip hop artist with his own label, Young Money Entertainment, but also because he has a clothing line, established in the year 2012. The clothing line name is Trukfit, meaning the reason you kill for it. Skateboarders are sponsored by the company. The clothingRead MoreMarketing Mistakes and Successes175322 Words à |à 702 Pagesorganization growing and prospering, then failing (just as humans do), but occasionally resurging. Success rarely lasts forever, but even the most serious mistakes can be (but are not always) overcome. As in previous editions, a variety of firms, industries, mistakes, and successes are presented. You will be familiar with most of the organizations, although probably not with the details of their situations. We are always on the lookout for cases that can bring out certain points or caveats in theRead MoreDeveloping Management Skills404131 Words à |à 1617 Pagesand the definition of the family. INTRODUCTION 3 Despite all this change in our environment, there is something that has remained, and continues to remain, relatively constant. With minor variations and stylistic differences, what has not changed in several thousand years are the basic skills that lie at the heart of effective, satisfying, growth-producing human relationships. Freedom, dignity, trust, love, and honesty in relationships have always been among the goals of human beings, and
Subscribe to:
Posts (Atom)